(-- F3 to save and exit --)

1. Competition



In love and in work the more you know about the
enemy, the competition, the more likely you'll win.
Business is no exception. Before smart strategic
marketing decisions can be made one has to know
what he or she is up against.


Who are my competitors?
Why do people buy the competitors' products or
services instead of mine? What do my competitors
think of me? Are they afraid of me? Do I worry them?
What do they charge for their products/services?
What is their profitability? Are their sales up or
down? What does the marketplace think of them?
Are they perceived as leaders or followers?
Are their products/services considered high-end or
low end? Who much do they know about our company?
What products do they have, what new products are
they working on? Are they hiring more people? Are
their workers happy with their jobs? What do their
brochures, etc. look like? (you should have copies)
What is their business philosophy?
What are their strengths?
What are their weaknesses?
Where, when, and how often do they advertise?
How are their sales teams compensated?

 (type your answers below)


         (-- F3 to save and exit --)
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